Featured project

Real briefs, real constraints, and how the project was brought to life.

Yum Yum Chocolate Dreams

3d Animated cinema commercial

A character-led animation campaign developed from concept through to final rollout, including film, social and point-of-sale assets.

3D campaign visual combining product render, character and typography for Yum Yum Chocolate Dreams

Concept & Storyboarding

We were asked to create a 30-second animated campaign to launch Yum Yum’s Chocolate Dreams peanut butter, built around a playful, character-led idea. The story follows a mischievous chocolate drop sneaking into the factory, darting along conveyor belts, climbing through ovens and machinery, before diving headfirst into a vat of peanut butter and transforming it into the new chocolate variant. The tone needed to feel colourful, fun and a little bit adventurous, while still landing the message of the new flavour in a clear and memorable way.

Storyboard development for Yum Yum Peanut Butter campaign

3D steampunk-inspired factory facade developed for Yum Yum character-led campaign

3D steampunk-inspired factory environment for Yum Yum Peanut Butter campaign

The Final Film

The final film brings the story together, following Choccie through the factory as he transforms the product into Yum Yum’s Chocolate Dreams variant.

Caramel Joins the Story!

Following the initial launch, we were asked to revisit the animation and introduce a new caramel character to support a second flavour.

The original film was reworked to bring this new character into the story, alongside a series of social assets created to promote the Caramel Dreams variant.

Photoreal product render of Yum Yum Caramel Dreams peanut butter for campaign visuals

3D character render for Yum Yum Peanut Butter campaign Caramel Dreams

Character-led 3D render for Yum Yum Peanut Butter Chocolate and Caramel Dreams animation campaign

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